The internet has truly changed how people discover new media. You can find information about your favorite artist or bands in a matter of seconds and also learn about other artists that sound like them. The world wide web has also created the potential for people to gain immense fame and popularity, simply by going viral.
Every artist needs to go viral on the internet to boost their popularity and stand apart from the terabytes of content that is uploaded everyday. However, few ever achieve viral status. The good news is that it is possible to increase your chances of going viral by hosting livestreams. Here is how.
New artists face an uphill struggle when it comes to gaining traction. These people generally have very few fans and listeners and find it hard to get their name out there. Getting over this initial hump isn’t easy, and many artists feel demotivated after seeing their more popular counterparts get millions of streams on digital streaming platforms.
If you fall into this category, don’t fret! You have a chance to get more attention by hosting music livestreams.
Music livestreams aren’t a new concept as they have been used for many years. However, they gained a lot more traction during the COVID-19 pandemic. During this period, many artists canceled their tours due to social distancing measures. They then made it up to their fans by streaming their live performances online. This trend has boosted the number of livestreaming options available for new artists, and setting up a livestream has never been easier.
One of the main benefits of livestreaming your performances is that it gives everyone a chance to see you for free. So you don’t need to be highly skilled at playing an instrument or singing for people to tune into your livestreams. But you might be wondering how exactly you can use your livestreams to go viral. Here are some key steps to follow:
You should promote your livestreams on social media as much as possible. Getting more eyes on your streams improves the likelihood that a prominent influencer will discover your streams and share it with their followers.
While some people do go viral for their excellent performance skills, others are able to achieve viral status by having a unique selling point. The internet is a strange place and it’s not uncommon for something like a livestream of a person playing a song using spoons and bottles to go viral.
For this reason, you should try and come up with an unusual but entertaining idea that will pull in viewers. So spend some time trying to find out-of-the-box ideas.
Once your livestream starts to go viral you should ensure it continues gaining traction by promoting it even further. This goes beyond simple social media promotion, and you might even get interviewed by music blogs or radio stations. So seize the opportunity and try to stretch your 15 minutes of fame for as long as possible.
The above tips should help any aspiring musician get closer to going viral on the internet. If you’re one of the lucky few that manages to achieve viral status, be sure to share this blog and tell others how it helped you succeed!
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Outside of MuzicSwipe, he hosts the weekly podcast “FULLSPEED,” which highlights conversations with accomplished entrepreneurs. Eric is also committed to supporting education through the “Eric Dalius Foundation,” offering four scholarships to US students. Keep up with Eric on Twitter,YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.