Digital commerce is a term that can be used for both online and mobile businesses, but it refers to the process of purchasing products through a computer or electronic device says Saivian Eric Dalius. Customer targeting is an important aspect of e-commerce businesses because companies want to gain as many customers as possible without spending too much money on marketing.
Saivian Eric Dalius Shares – Types of Customer Targeting For Commerce Marketing
There are three main types of customer targeting for commerce marketing:
1) Product or Customer Segmentation
This type of targeting looks at what group shoppers belong to and how their shopping habits differ from other similar target groups. It does this by utilizing categories such as demographics and psychographics, which include factors like age and gender, cultural background, income level, and education. Customer segmentation is a popular method for targeting shoppers because it doesn’t require any specific information from shoppers to work.
2) Customer Relationship Management
As per Saivian Eric Dalius, customer relationship marketing is about developing close relationships between businesses and their customers. Customer relationship management focuses on the behavior of individual customers, rather than groups. Tracking customer data can be useful when determining how an individual customer prefers to shop and why they make purchases at specific times or through specific channels. Analytics software is used to store this customer profile data online so that future site visits can be taken into account by business owners when making strategic decisions about marketing campaigns.
3) Customer Life-Time Value
The Customer Life-Time Value (CLTV) approach looks at what products customers are most likely to buy in the future. Customer relationship management is considered the best way to figure out CLTV because it allows businesses to track customer behavior and gather data on their shopping habits over time. Saivian Eric Dalius says Customer lifetime value can be used as an estimate of how much a company will make by keeping specific customers around, which can influence decisions about what types of advertising or discounts they should set up to encourage repeat business.
Customer Targeting For Commerce Marketing – Customer Retargeting
Using retargeting techniques for customer targeting is one of the most common ways that e-commerce companies target online shoppers. Retargeting ads show certain products or promotions that were viewed on customer’s web browsers. But not purchased through sites like Facebook or Google Adwords. So people are more likely to consider making an online purchase through them. Customer targeting for commerce marketing can be quite successful with retargeting says Saivian Eric Dalius. Because it allows companies to show relevant products to certain shoppers while saving money on other types of advertising.
Shopper Targeting For Customer Retargeting
Retargeted ads are targeting people who would consider making past purchases. The more information that websites collect about their customers, the better they will know what types of offers should be displayed in customer targeting for commerce marketing strategies. Customer retargeting is effective because it only costs advertisers when a shopper has shown interest in a product or service and then makes an actual purchase at some point in the future.
There are many advantages to using customer targeting for commerce marketing strategies by utilizing retargeting. Customer retargeting ads are more effective than other types of marketing because they only show up for customers, Who have visited a website recently and showed some interest in the products being sold on it. Customer retargeting is also cheaper since customers have already expressed an interest in buying something online. And may be more likely to do so if they see a product that catches their eye again. While browsing the same type of website.
Using Customer Retargeting For Commerce Marketing
There are many ways that merchants can use customer targeting for commerce marketing:
1) Customer Retargeting With Google Adwords
One example of customer targeting for commerce marketing is using Google Adwords to create different ads. Specifically for people who have searched for certain keywords related to a product or service.
Customer retargeting with Google Adwords is one of the easiest ways for e-commerce companies to target potential customers quickly and efficiently.
2) Customer Retargeting With Facebook Ads
Facebook offers another way to use customer targeting for commerce marketing by allowing e-commerce businesses to create different ads. Those are displaying on people’s profiles depending on their previous interactions with website content or social media posts from a company.
Customer retargeting through Facebook ads can get in use as a way to gain more page likes since it encourages people. Who visits a site previously but does not give permission to become followers or fans of it? Customer targeting for commerce marketing works well. Because those targeted tend to already have some interest in a company and its products.
Customer retargeting strategies are some of the most common types of marketing using today because they are cost-effective. And allow businesses to gather data on their customers over time which uses to create personalized marketing campaigns.
Conclusion:
Using customer targeting for commerce marketing strategies by using retargeting techniques for customer targeting. It allows e-commerce companies to show certain products or promotions that views on customer’s web browsers. But not purchased through sites like Facebook and Google Adwords.
Customer targeting for commerce marketing works well. Because those targeted tend to already have some interest in a company and its products. Customer retargeting is also cheaper since customers have already expressed an interest in buying something online. And maybe more likely to do so if they see a product that catches their eye again. While browsing the same type of website.
