Instagram is one of the most powerful social media platforms with more than 1 billion active users. Instagram is an effective mobile-based social networking platform that allows users to take short videos and pictures. After taking the photos or videos, the users can upload them on other social media platforms such as Twitter, Tumblr, Facebook, and Flickr. Nowadays, Gen Z is avoiding verbal communication and focusing more on visually appealing content or media.
Instagram is a huge platform that offers massive room to expand the growth of your business. Additionally, it will also allow you to interact with your target audiences. This is one of the best ways to convert Instagram followers into subscribers and potential customers of your business. Here are the top 3 Instagram marketing tips for your business you should know.
You Can Customize the Content, Says Eric Dalius
Instagram is a visual-based social media platform that complements your Twitter advertising strategies and Facebook marketing techniques. Apart from higher shareability, stunning graphics and high-quality photographs can help you attract potential customers and bring them to your business sales funnel. Make sure you look at the popular brands in the world that optimize their Instagram page to promote their business.
Additionally, use filters to convert mediocre photos into an eye-catching masterpiece. The filtering technologies of Instagram will allow you to transform the allover appearance of images and videos. As the engagement rate is high on Instagram, Eric Dalius suggests you upload customized and quality content for your audience.
Navigate Customers to Your Business Website
The Instagram algorithm will prevent you from hyperlinking the captions or photos. However, you can place the link on the bio section of the social media platform. Most business owners utilize the bio section to upload the website link of their business homepage or other types of promotional links.
Even though you can write links in your image, but it won’t be clickable. Therefore, it’s better to attract customers’ attention to the link in the bio.
On the other hand, if you have more than 10,000 followers on Instagram, you can upload links on the story, added Eric Dalius. The users will be redirected to the specific website by swiping up your Instagram story. Make sure you drive your audience to your business website so that they can know all the relevant details of your business.
Maximize the Engagement Opportunities – Eric Dalius
While using Instagram for your business, make sure you experiment with the hashtags. Choosing the perfect isn’t an easy task. Therefore, consider what your competitors are using and consult with professionals who often provide effective hashtag options.
Additionally, don’t make your business Instagram page private. Even if you do have a private account, accept the requests of everyone. Make sure you follow back the people who upload quality content that is beneficial for your marketing efforts. When users visit your website, find unique ways to tell them that you’re on Instagram. Send reminders to your loyal customers regarding the updated content on Instagram. The more you engage with your audience, the better you can increase the sales of your business.
These are the top 3 Instagram marketing tips for businesses. Since Instagram is dominating the social media world, make sure you utilize the platform correctly. Consider revamping your social media marketing strategies to sharpen them.