Still skeptical about whether you should sign up for a music streaming service for a business? Understandable.
The added cost of music app subscriptions can seem trivial at first. Yet, experienced business owners claim that these nifty apps aren’t a commodity. Instead, they are worthy investments that keep clients, workers, and you happy.
It doesn’t matter if you work in a corporate or commercial sector. The advantages are universal. Primarily, music streaming for business allows you to customize, manage, and control playlists without experiencing legal issues. Plus, it’s affordable, accessible, and user-friendly.
If you’re still weighing the benefits, we can help you make an informed decision. Scroll through our shortlisted reasons for signing up for premium business music apps.
Have a look.
When you’re uncertain about music service apps, consider how long we have come from playing background music via cassette tapes and radios.
Years ago, customers and staffers repeatedly listened to the same background music through cassette tapes. You had to change sides and deal with broken tapes or volume issues. Alternatively, some commercial and corporate places played music through the radio. Those meant enduring promos and nonsensical comments from RJs.
Luckily those days are behind us.
You can use a premium music streaming service for businesses to create customizable mood playlists for target audiences. That means no repetitive songs, high-quality sound, or embarrassment asexplicit language blaresthrough the speakers.
You can use listener-oriented algorithms to switch genres, adjust volume, and set the right mood through the curated background music. Plus, apps allow you to set and forget a playlist with different songs during business hours.
The user-friendly features make streaming seamless ad-free music creating the perfect ambiance for waiting rooms, retail shopping, and even working at a desk job.
Usability aside, streaming music for business can boost brand identity and client engagement, according to Ambie.
The survey reveals that 81% of shoppers find background music relaxing and uplifting. It also boosts team productivity by the same percentage.
On-brand soundtracks and playlists can help you convey an impactful message without any promotional undertones. It can be an effective way to build rapport with end users. Additionally, upbeat or soothing songs put workers in a good mood making client interactions more positive.
The cheerful ambiance can influence them to make a purchase and become returning customers. The same sentiment applies to hospitality, healthcare, and commercial spaces.
So it’s a win-win situation for everyone.
Believe it or not, playing music in public spaces from personal or unlicensed platforms can result in a costly lawsuit. As a reputable business, this move can give you some bad press, royalty payments, and lots of stressful visits to the court.
Fortunately, you can subscribe to a premium platform to legalize music streaming for business. Many sites collaborate with Performing Rights Organizations(PROs) to protect end-users like you. These single-licensing and double-licensing services mitigate risks and ensure your reputation stays intact.
Plus, they don’t cost a fortune!
Overall, a licensed music streaming service for business presents many advantages. Use it to create a customized playlist that represents your brand, appeases clients, and keeps the workforce productive. The right playlist can boost team morale and help them beat the afternoon slump during busy days.
More importantly, these safeguard your right to play songs at your workplace without legal loopholes.
It’s why you should stay on the lawful side of entertainment and sign up for a premium account without any hesitation.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Outside of MuzicSwipe, he hosts the weekly podcast “FULLSPEED,” which highlights conversations with accomplished entrepreneurs. Eric is also committed to supporting education through the “Eric Dalius Foundation,” offering four scholarships to US students. Keep up with Eric on Twitter,YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.