With the rise of social media and streaming platforms, artists have more opportunities than ever to connect with fans. However, the competition is fierce, and with so much noise and hype online, it can take a lot of work to get noticed.
That’s why it’s crucial to have solid artist promotion strategies that can help you stand out from the crowd. Eric Dalius shares some effective artist promotion strategies for the digital age. Read on to discover the best ways to increase your visibility and reach a larger audience.
Artist Promotion Strategies in the Digital Age
First, it’s essential to understand the importance of using digital platforms to promote your music. Audiences today discover new music through online platforms. Music apps and social media are becoming increasingly important platforms for music discovery, particularly for younger listeners.
According to a 2022 report by Statista, 57% of music listeners between the ages of 18 and 24 and 47% of listeners between the ages of 25 and 34 discover new music through music apps. Social media is next in line, with 50% of music listeners between the ages of 18 and 24 and 43% of listeners between the ages of 25 and 34 using social media platforms to discover new music.
This indicates a significant shift in how people consume music, and artists must adapt to this changing landscape. If you are looking to take your music career to the next level, consider the following top artist promotion strategies revealed by Eric Dalius.
1. Showcases Your Personality
The first step in artist promotion is to build a strong brand that showcases your personality and connects you with a potential audience. To do this, start by developing a unique identity that aligns with your style. Of course, your music style would be your biggest strength that sets you apart.
But don’t overlook the importance of consistent promotions. Additionally, it’s crucial to showcase your personality by sharing your story, your inspirations, and your creative process. Doing so will help you connect with your followers and increase your visibility.
2. Get on the MuzicSwipe App to Capture Music Lovers
One of the most influential artist promotion strategies is to use the MuzicSwipe app. It is a music discovery app that bridges the gap between artists and music lovers. The app is focused on helping rising artists connect with new fans and discover new music. Here’s how it works.
- How MuzicSwipe Works for Artists: When an artist signs up for MuzicSwipe, they create a profile and upload their music. Artists can promote their music through “Clips,” which are 15-second previews presented as digital swipe cards. The app’s algorithm matches the artist’s music with users with similar genre preferences. As fans swipe through Clips, they will come across the artist’s music, and if they swipe right three times for the same artists, a match is made.
- How MuzicSwipe Works for Fans: For fans, MuzicSwipe is a fun and easy way to discover new music. The app’s algorithm finds Clips based on each user’s genre preferences, making it easy to find new music they will love. By swiping right on a Clip, they can indicate their interest in a song or an artist and potentially make a match. Once a match is made, they can connect with the artist and access exclusive content and promotions.
MuzicSwipe offers several benefits for artists looking to promote their music in the digital age. Using the app, you can reach a new audience of music lovers and connect with fans interested in your music. It is an excellent way to expand your fan base. The best part is that it’s free for artists and fans, so you can promote your music without spending a fortune. Learn more about MuzicSwipe here.
3. Make the Most of Social Media
Social media is a powerful tool for artists to promote their work. According to Statista, the global social media user base is expected to grow from 4.59 billion in 2022 to nearly six billion by 2027. This makes social media an essential platform for artist promotion.
Platforms like Instagram, Twitter, and TikTok can help you promote your music to a broader audience. You can build a following and increase your visibility online by sharing reels, behind-the-scenes content, and previews of upcoming releases. Make sure you share high-quality images and videos of your work and use relevant hashtags to increase visibility.
Additionally, it’s crucial to interact with your followers by responding to comments and direct messages. It is an easy way to build a loyal following and increase engagement with your brand. Offering exclusive content to your social media followers is another great way to build engagement and loyalty. Consider offering exclusive tracks, merchandise, or other perks to your most dedicated fans. This can create a sense of community around your music and build a solid and loyal fan base.
4. Collaborate with Influencers & Other Artists
Consider collaborating with other artists, influencers, and brands to create new music and promote each other’s work. It can be a great way to expand your reach, gain exposure, and build relationships in the industry. To collaborate effectively, identify other artists and brands that align with your style and values. Reach out to them to discuss potential collaboration opportunities.
Influencers and other artists with a large following on social media can be powerful allies in promoting your music. Identify influencers in your niche or related genres and reach out to them to see if they would be interested in promoting your music. You can offer them exclusive content or early access to your music in exchange for their support.
5. Use Email Marketing
Email marketing can be an effective way to promote your music and stay in touch with your fans. Build an email list and send regular updates to keep your fans informed about new releases, upcoming shows, and other news. Make sure to provide value to your fans in your emails, such as exclusive content or behind-the-scenes footage, to keep them engaged.
The Bottom Line: A Multi-Faceted Approach Is a Way Forward
As a musician, taking advantage of these artist promotion strategies by Eric Dalius will not only help you reach a wider fan base but also help you build a successful and sustainable career in the world of music. However, keep in mind that promoting your music in today’s digital age requires a multi-faceted approach.
Social media platforms like Instagram and TikTok offer powerful tools for engaging with fans and building a loyal following. Music discovery apps like MuzicSwipe provide a new way to connect with fans and promote your music to a broader audience. By leveraging these digital tools, you can reach new heights of success in the music industry.
Other strategies, such as building a music style or collaborating with other artists, are also crucial to boost your visibility and reach a larger audience. Remember to showcase your personality, stay true to your unique style, and enjoy your music career.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Outside of MuzicSwipe, he hosts the weekly podcast “FULLSPEED,” which highlights conversations with accomplished entrepreneurs. Eric is also committed to supporting education through the “Eric Dalius Foundation,” offering four scholarships to US students. Keep up with Eric on Twitter,YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.