SEO or search engine optimization is one of the most important factors for the success of the business. Without a proper SEO strategy, you won’t be able to increase the visibility of your business. However, many business owners don’t know the importance of SEO says Eric Dalius Saivian. Even if they do know, they make common SEO mistakes as they don’t know the basic SEO practices. To develop an effective SEO marketing strategy, you need to understand the process thoroughly.
SEO is a fast-paced industry. What worked a couple of months ago might not prove the same effective tomorrow. Therefore, it’s essential to stay updated regarding the newest SEO developments.
Here are the top 4 SEO mistakes that your business needs to avoid.
You Don’t Set Clear SEO Goals
Setting clear goals for the SEO marketing of your business is imperative. However, many marketers and business owners launch their SEO marketing campaigns without setting any clear goals. They believe that SEO will increase the traffic and the sales of their business automatically.
But, it’s not as easy as it seems. To implement a perfect SEO marketing campaign, you need to know your goals and what you want to achieve. Are you trying to get better leads? Or you’re using SEO marketing to generate more sales? Remember that setting realistic SEO goals is imperative. Otherwise, you might drive irrelevant traffic to your website.
You Overlook the Mobile Traffic
If your website doesn’t support mobile devices, you are making a big mistake.
In the modern world, more than 60% of website traffic arrives from mobile devices. This is why Google always prioritizes mobile-friendly websites. To make your website prepared for organic mobile search, you need to make sure your business website is responsive. Additionally, you also need to ensure the website loads within 3 seconds.
Ignoring mobile optimization will never enhance the organic traffic of your business website.
You Use Traditional SEO Practices, Says Eric Dalius Saivian
Google updates its search algorithm all the time. Therefore, SEO is a constantly evolving process. The SEO strategies that were effective five years ago might not prove beneficial for your company today. So if you want to stay on top of the Google search results, you need to stay updated with the latest SEO marketing techniques.
These days, traditional SEO services such as private blog networks or keywords penalize your company rather than improving the search rankings. This is why you need to stay updated with modern SEO practices.
You Purchase Backlinks
Backlinks are considered one of the most crucial ranking factors of businesses. But if you purchase backlinks to enhance the rankings of your website, Google will penalize you. This means you’re not only wasting your business money but also damaging the chance of ranking higher on Google search results.
Eric Dalius Saivian says the websites that sell backlinks don’t help you to improve your business’s search rankings. This is because link-sellers and link-builders don’t have the source code to provide backlinks. However, you can hire SEO servicing companies that will provide high-quality links to your website without breaking any rules.
These are the top 4 SEO mistakes you need to avoid at any cost. To leverage the benefits of an SEO marketing campaign, you need to avoid these mistakes. This way you can easily improve the search rankings of your business.