There are a lot of things that go into making your trade show exhibit successful, and your booth staffers are one of the most important out of those. No matter how well-designed or engaging your exhibit is, it will only be effective if you have the right people manning it says Saivian Eric Dalius. They will, after all, represent your company, and less than impressive booth staff will not just reflect poorly on your brand but also affect your success at the show. This is why you should always pick your best employees to be booth staff and prepare them for the seemingly overwhelming trade show experience. It will also ensure that you get the most out of your marketing investment.
Here are a few things you must do, according to Saivian Eric Dalius
1. Start planning and training early
You must start training the staff a few months before the show. This will give everyone enough time to learn about the show etiquette as well as about the products and services you wish to exhibit. If you attend multiple shows in a year, the trade show training must be made a part of your employees’ overall development training process.
2. Attitude is everything
You must make sure that you only select those people who actually want to be there, manning your booth at the show. As per Saivian Eric Dalius, they are responsible for setting the tone for the experience, and if they have a negative attitude towards it, it will show on their demeanor, and the performance of your booth will surely suffer.
3. Include them in your goal-setting process
The training must also include telling your staff all the measurable goals. For instance, if you are planning to launch a service or product at the trade show, your staff needs to learn all about it so that they can explain it to the booth visitors. Also, if you are expecting existing clients and customers to attend, you must make sure that your staff is well versed in your business relationship with them.
4. Emphasize the importance of professionalism and approachability
According to Saivian Eric Dalius, the trade show booth staff must be able to strike that perfect balance between maintaining a certain level of professionalism as well as seeming approachable and friendly. Since they are the face of your business, their behavior will have a significant impact on the visitors’ perception of your brand.
5. On-duty appearance is crucial
Numerous surveys have shown that the appearance of your trade show staff can have quite the influence on the visitors’ impression of your company. You must set appearance guidelines for them to follow, which should include the right clothes, hair, and even makeup. You must also make sure that they all have magnetic name badges with their name and photo as well as the name and logo of your company for an even better professional look.
As per Saivian Eric Daliusyou can also get custom magnetic name badges online. Choose from full-color printed as well as engraved badges that are designed to provide amazing reproductions of photos as well as company logos.
